Casio sets standards on the watch market with its innovative products.
The Japanese company is a pioneer in the production of wristwatches and continues to be one of the most successful producers of digital watches. Casio was able to assert itself so successfully above all, because the company succeeds in integrating various features into its products. These include Stop watches, digital compass, altimeter and air pressure gauge, thermometer and GPS.
Since the turn of the millennium, Casio has also been successfully active in the market for radio-controlled watches, which can always indicate the exact time using a specific radio signal.
The Casio brand is home to real classics with cult status. These include the very well-known models of the G-SHOCK and BABY-G series. When the popular G-Shock models appeared on the watch market, the prevailing opinion was, that watches were fragile instruments. G-Shock started the opposite trend. The goal was to design watches, that would not break, if dropped. After more than 200 experimental prototypes, Casio succeeded. The inner module was protected by a robust and resistant exterior. For over 30 years, this foundation has been complemented by many functions and continuous designs.
In the EDIFICE series there are now also Casio EDIFICE Bluetooth watches, which connect themselves fast and uncomplicatedly with the Smartphone and thus make a fast data exchange possible. Incoming calls and mails, for example, can be displayed on the watch and the time can be automatically updated via the mobile phone. The new ladies' watch "Sheen Bluetooth" series has made it its business to combine the many functions mentioned above with a feminine design. The SHEEN Bluetooth ladies' watches are noble, classic products, that turn out to be a true technical miracle.
Another classic is the outdoor watch series Casio PRO-TREK, ideal for extreme athletes and survival. Robustness, resistance and various functions are among the attributes of the watches in this series.
The Casio Collection includes many digital watches; these retro watches are popular fashion accessories, especially among women.
The new developments on the watch market, of course, are also captured by Casio. Many functions have been integrated into the current Outdoor Smartwatches. As this is a series of outdoor watches, the models meet the US military standards (MIL-STD-810G). This ensures that the watches can withstand falls, shocks and other stresses. The touch screen allows the user to switch between the different functions and is easy to use. The models are compatible with Android and iOS. The Smartwatches are specialized in 3 outdoor areas: Trekking, cycling and fishing. These include the following instruments: Height measurement, air pressure measurement and direction display. Other advantages are e.g. the Moment Setter, Tool & Activity and much more.
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