The Swiss luxury brand Maurice Lacroix impresses with a completely new watch collection: 1975 - a masterful combination of traditional watch design and state-of-the-art technology.
Tradition meets innovation
The Maurice Lacroix 1975 series combines the spirit of past decades with the reliability of modern watch technology.
- Timeless design: Classic dials, elegant hands and balanced proportions make every watch an eye-catcher.
High-quality materials: Robust stainless steel cases and carefully crafted bracelets guarantee durability and wearing comfort. - Modern technology: The innovative quartz movement ensures absolute precision - ideal for everyday wear and special occasions.
50 years of timeless classics - 1975
Maurice Lacroix celebrates its 50th anniversary in 2025 in a festive mood. As part of this anniversary, the brand is presenting a special launch with the new 1975 collection. This collection includes both automatic and quartz models and offers a wide range of options that cater specifically to the modern tastes of city dwellers.
All models are available in different sizes and with various dial and strap options. The result: a slim, elegant and timeless style that meets the demands of discerning watch lovers.
As part of the new collection, the creative team has reinterpreted the Les Classiques series, which was launched in 1988. Each model variant now shines with a modern retro look and has been refined with elegant, innovative materials.
Technical highlights and special features
In addition to an elegant appearance, the new 1975 watches also offer numerous technical advantages:
- Precise timekeeping: thanks to state-of-the-art quartz technology, you will experience a time display accurate to the second, day after day.
- Water-resistant: Robust and suitable for everyday use - the watches are designed for daily use and offer a high level of protection against water and shocks.
- Easy-to-read dial: Optimized display elements ensure that you can always see all the important information at a glance.
- Exclusive limited editions: Some models in the series are available in limited editions, making them coveted collector's items.
Elegance and versatility in a timeless design
The Maurice Lacroix 1975 Automatic is available in 36 mm and 40 mm versions and combines the charm of bygone times with first-class Swiss mechanics. For watch lovers who appreciate the precision of quartz, the brand also offers the 1975 Quartz - a model with a 39 mm case.
Both lines are available in three dial variants: Blue, black and silver.
The time is displayed with classic Dauphine hands for hours and minutes as well as hand-applied, trapezoidal indices. Faceted, diamond-polished hands and indices add sparkling accents, while a sunburst finish on the dial creates a fascinating play of light. The date can be found at 3 o'clock on the automatic models and at 6 o'clock on the quartz watch. A clearly defined frame and a central seconds hand complete the exclusive timekeeping concept.