Athletic, relaxed, authentic – these are the words that best describe the lifestyle-brand GANT. The American sportswear-label offers modern, high quality leisurewear and accessories with European influenced style.
GANT-Founder Bernhard Gant came from the Ukraine to New York in 1914. His grand vision: the perfect button-down, Oxford-cut shirt. This classically cut collar shirt has remained one of the favourites in the GANT collection. Gant founded his company in 1948 and was bought by a Swedish company fifty years later. Since its relaunch in 2008 the company is back in private hands.
Today you can find GANT –creations in over 330 brand stores in 75 countries, which have been expanded by GANT-corners in over 600 retailers and more than 4000 department stores world wide. The brand has managed to find wide spread fame through their famous advertising ambassadors such as Robert F Kennedy jr., Jean-Michel Cousteau and many more.
Your typical GANT customer is more of a casual-athletic type. Water and water sports have been known to be associated with this brand and its positive, laissez-faire attitude towards life. These style elements can be found in GANT-watches. Watches for men and women have been produced under the label of GANT Time since 2002. The GANT watch collections offer a huge variety of designs incorporating modern elements, but they manage to do this without ever losing that typical GANT character.