Ice Watch is a Belgian manufacturer that is currently breaking old rules and roughing up the market, with its unconventional and colourful designs. The company was founded in 2007 by Belgian designer Jean-Pierre Lutgen and Polly Yu So from China.
Their philosophy is simple: Ice Watches try to reflect current society. Individual colours, which stand for every different aspect in life, can be used individually to fit the need. During leisure, sport, work and on holiday: your Ice Watch can adapt to any current situation. These watches capture a positive attitude towards life and are set to modern day style.
Ice Watch already have 60 branches in Belgium, and are sold in over 500 shops in the US, Europe and Asia.
In June 2009 the Neon-Line was introduced: clear, brilliant colours which transport a sense of energy and lust for life.