These typical military watches have in addition to countless functions sometimes instead of a leather strap or stainless steel bracelet a NATO straps because this is extra durable and robust.
For quite some time these materials were actually reserved for these type of watches. But as is always the case, one day trend scouts came up with the idea to use these natostraps as fashion accessories and it is anticipated that it will not unceremoniously go by the fashionistas. Sean Connery, aka James Bond, wore in 1965 in Goldfinger a Rolex on his nylon-drawstring. Thus, the rise was sealed from military equipment to the wrist watches for fashion conscious followers. In the beginning it was convinient for some men to wear this type of bracelets and the fashion factor was considered verry limited, but now you can really say that it is a fashion accessory that can be worn by men and women alike.