The watch brand Mido was founded in 1918 by the Swiss watchmaker Georges Schaeren and still bore the name G. Schaeren & Cie. In 1924 his brother Henri joined the company. The name Mido comes from the Spanish Yo mido. Today the company has its headquarters in Le Locle, in the Swiss Jura. Mido watches are sold by 2,400 official dealers in 50 countries. The brand belongs to the Swatch Group, world leader in the watch industry.
Mido's Commander collection was launched in 1959. It has one thing in common with the Eiffel Tower in Paris: popular buildings, whose design is highly recognizable. For a long time, Commander watches were only for men, but the clear and timeless design could now also establish itself in the ladies' world. The classic Mido dial, with its sparkling diamonds and mother-of-pearl shimmer, does not lose its recognition value. The variations in rose gold and gold make the classic a fashion accessory. By wearing a Commander watch they make a statement, that underlines their individual style.
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